tron: ares

[ takeover campaign proposal ]

This was a request for a so-called “Triple Play Bundle” – a brand takeover including a Skybox Banner, a smaller Flyout banner, a custom “Fandomized” logo (custom Fandom logo done in the style of the brand), and a Nav Overlay Animation.

In this case it was for a sales-pitch for the upcoming movie Tron: Ares, with Jared Leto. Asset-wise I only had the trailer and some teaser images to work with, the rest had to be made from scratch.

The initial design was done in Photoshop, and the animation and post-processing was done in After Effects. Overall, considering the lack of assets, I really like how this project turned out. My client was happy with the results too, however, I sadly don’t have any information on how the sales pitch went, so I don’t know if this concept managed to make a sale.

But regardless, Morbin time is over, I believe that it’s Tronin time now!