a minecraft movie

[ takeover campaign ]

Definitely the biggest campaign of 2025. This creative brief called for a high-visibility creative site takeover with custom animations and region-specific banners across the US, LATAM, and EMEA markets in seven different languages.

Needless to say, this campaign was a team effort. While the design stage spanned a couple of weeks, I created a multiple concepts for the animated site takeover, as well as the initial banners. Later on, I also supported localization by adapting assets in multiple languages.
 
The results: my animated concept was chosen for a full Fandom site takeover that ran for a few days right before the release. The execution delivered massive visibility and the campaign successfully captured global hype around the film's launch.
 
"Chicken Jockey!"