a minecraft movie

[ takeover campaign ]

Definitely the biggest campaign of 2025. This creative brief included a full creative site takeover with custom animations and region-specific banners for the US, LATAM, and EMEA sales regions. The banners were done in seven different languages.

Needless to say, this campaign was a team effort. The design stage spanned a couple of weeks, and my role was to create a few concepts for the animated site takeover as well as the initial banners.

The results– my animated concept was chosen for a full Fandom site takeover that ran for a few days before the release. The movie itself proved to have a significant cultural impact since its release, and crowd went wild in cinemas.

“Chicken Jockey!”