alien: earth

[ takeover campaign proposal ]

For this RFP concept with Fandom, I created a bold "Xenomorph Evolution" campaign proposal for FX's then-upcoming series Alien: Earth (still in pre-release at the time).

The campaign featured dynamic animated stages of the Xenomorph's evolution, paired with a companion "Miles to Earth" countdown creative that hit zero on launch day, building anticipation and driving engagement.

I designed and produced the full proposal end-to-end: concept development, asset creation/sourcing, and final ad design and animation in After Effects, delivering a polished package that felt campaign-ready.

The flexibility of the RFP allowed for creative adaptation of third-party elements where needed.

The results spoke for themselves: Fandom was impressed, and the creative was strong enough to be included in their official sales decks.