alien: earth

[ takeover campaign proposal ]

For this RFP concept for Fandom, I designed a "Xenomorph evolution" campaign proposal for FX’s upcoming series - Alien: Earth (at least it was still upcoming at the time of me writing this). 

The mock campaign included different animated evolution stages of a Xenomorph, with a secondary companion creative that showcases a “Miles to Earth” counter that reaches zero on the release date.

The entire proposal was designed by me, with assets I managed to source online. As this was an RFP campaign, the client was very lenient about using and modifying third-party assets. The final ad design and animation was done in After Effects.

Fandom very happy with the result and the creative previews have made it into their official sales decks.