[ takeover campaign ]
Bethesda reached out to Fandom with a takeover campaign request for their biggest game of the year - Indiana Jones and the Great Circle. Fandom turned to my employer at the time for help, and I had the pleasure of taking over the project.
The campaign included a cross-screen Rich Media Video Skybox creative with accompanying static banners, forming a full branded site takeover.
Working with only static brand assets and guidelines, I transformed them into an animated rich media creative, by including a custom intro sequence and a particle flame system. As the campaign progressed, additional trailers and teasers were integrated for different flights.
Both Bethesda and Fandom were were impressed with my results, considering that there was a relative lack of assets and a very tight deadline. There has been some back and forth with a couple of small tweaks and fixes, but overall the campaign (as well as the game) was a success and the clients were truly happy.
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Client: [ fandom, bethesda ]
Tools: [ photoshop, illustrator, after effects, celtra ]
YEAR: [ 2024 ]