andor

[ takeover campaign proposal ]

It was December of 2024, and at the start of the next year, Fandom was going to implement a completely new navigation bar with some new creative Ad concepts they would like to try out.

This was the start of Fandom’s “Triple Play Bundle”– a bundled brand takeover including a Skybox Banner, a smaller Flyout banner, a custom “Fandomized” logo (custom Fandom logo done in the style of the brand), and an all new Nav Overlay Animation.

The creative direction was to showcase a fleet of X-wing starfighters flying up the nav bar and attacking the sponsored logo. The logo then switches from the empire to the logo of the rebellion. It was supposed to showcase the capabilities of the new Nav Overlay for future sales pitches, and I had the opportunity and responsibility to conceptualize this.

The result –a huge success. The concept was approved with some minor tweaks, and was the star of Fandom's sales decks from that point forward.