Sony wh-1000xm4t

[ animated 3D product advertisement ]

I made a short conceptual ad for a pair of Sony headphones from scratch as a 3D practice challenge. The goal was to create a mock advertisement that stays true to the brand. I took inspiration from existing Sony ads and put this together in a couple of days.

I created the model in Blender using reference photos of Sony's wh-1000xm4 headphones with a few tweaks to the model and materials. The video editing and post-processing was done in After Effects.

In terms of engagement, this was, at the time, my most successful mock ad across all social platforms.